WISH ATLANTA
Wish is a streetwear boutique that honors old culture while inspiring new, avant-garde ideas. Located on Atlanta’s historic Carnegie Library site, their store is acclaimed for repurposing old elements while creating a completely new experience. This rebrand features a new logo and patterns that reflect this distinctive interior and story.
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Services: Brand Identity / Package Design / Brand Strategy
Agency: Concept
Role: Designer
The logotype is based on exposed industrial piping from the old library. The asterisk mark represents exceptions to the status quo.
Both brand patterns also reflect Wish’s culture of respecting the old and new. Their shoe basement with repurposed books is famous.
