VELOCITY JUNIOR TENNIS
There's a widespread burnout epidemic in youth sports, as adult ambitions are placed on young shoulders. But unlike other junior programs focused on grooming future pros, Midtown Athletic Club's Velocity focuses on creating a lifelong passion for the tennis. In this project, visually capturing and communicating this passion was our number one goal.
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Services: Brand Identity / Brand Strategy / Product Graphics / Style Guides
Agency: Concept
Role: Creative Director
Credits: Katie Rivich (Designer)
The hand-drawn logo represents upward growth and individual learning styles. The “V” also creates a bouncing tennis ball.
