TENNIS IN NO TIME (TNT)
Midtown Athletic Club is a world leader in tennis instruction, in no small part to their massively successful and long running learn-to-play program, Tennis in No Time. Their secret sauce? Make the traditionally uptight and complicated sport fun, personable, and simple. This philosophy guided every step of this rebranding journey as well.
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Services: Brand Identity / Creative Direction / Style Guides
Agency: In-House
Role: Creative Director
Credits: Katie Rivich (Designer)
This welcome video was sent to all TNT enrollees. Because they were brand new players, we wanted to simplify things and debunk some tennis myths.
The mark uses the program initials to form a tennis ball, and the circular symbol represents the new community TNT welcomes members into.
With every club employee wearing these QR code shirts, we made the program registration process abundantly simple for members.
